About Us

Atulya Bee Master Producer Company Limited, Haryana
Atulya Bee Master Producer Company Limited is a state-level Farmer Producer Organization (FPO) in Haryana. In 2015, Dr. B.L. Saraswat, Executive Chairman of the National Bee Board, inspired the formation of this FPO and explained its benefits. Later, after two years of dedicated efforts by Dr. Arjun Singh Saini, Director General of Horticulture, the company was officially established on 11 December 2017 under the leadership of the Department of Horticulture, Government of Haryana, and registered under the Indian Companies Act, 2013.

• CIN No: U01100HR2017PTC071791
• GSTIN: 06AAQCA3600F1Z0
• PAN: AAQCA3600F
• FSSAI: 20820008000011
• UAN: HR08A0002073

Farmer Network & Honey Production
• The FPO is a leading farmer producer organization in Haryana, with about 70% of progressive beekeepers in the state associated with it.
• By *15 November 2019, around *2,250 beekeepers had joined, of which 1,866 are shareholder members.
• Together, they own nearly *200,000 bee boxes, producing about *7,000 MT of honey annually.
• This success is credited to the tireless efforts of Dr. B.S. Sahrawat, Managing Director, Department of Horticulture, Haryana, who promoted beekeeping through the National Horticulture Mission (NHM) and later the Mission for Integrated Development of Horticulture (MIDH).
• As a result, India’s first Integrated Beekeeping Development Centre (Indo-Israel Project) was established at Ramnagar, Kurukshetra.

Marketing & Products
• Earlier, consumers struggled to access pure natural honey. The company began marketing efforts to deliver high-quality honey and increase domestic consumption.
• It produces 12–14 varieties of honey (mustard, eucalyptus, sheesham, multi-flower, sunflower, jandi, litchi, jamun, fennel, ajwain, acacia, sulai) and honey-based products (marmalade, vinegar, jam, royal jelly, candy, biscuits, etc.).
• The honey is processed at Ramnagar’s Integrated Beekeeping Development Centre using high-tech laboratories and hygienic processing plants.
• The FPO markets honey under the “Haryana Fresh” brand, authorized by the Department of Horticulture.

Financial Growth
• 2018–19 turnover: ₹77,38,382
• 2019–20 turnover: ₹77,46,442
• 2020–21 turnover: ₹1,20,17,986
• 2021–22 turnover: ₹2,12,34,594

Partnerships & Initiatives
• The FPO has signed MoUs with:
o HAFED (8 Dec 2020)
o Vita – Haryana Dairy Development Cooperative Federation (21 Jan 2021)
o Haryana Agro Industries Corporation Limited (15 Sept 2021)
• It provides beekeeping equipment to farmers at 75% subsidy under the IHD scheme.
• Efforts were made to include honey in Mid-Day Meals, with trials conducted in Panchkula schools.
• Sales counters have been set up at:
• Ramnagar Beekeeping Centre
• DHO Office Complex, Panchkula
• Horticulture Training Institute, Karnal
• Centre of Excellence for Vegetables, Gharaunda

Recognition & Awards
The FPO has been honored multiple times by the Government of Haryana:
1. Best FPO – Agri Leadership Summit, Rohtak (March 2018)
2. Best FPO – Agri Leadership Summit, Sonepat (Feb 2019)
3. Honored at Geeta Jayanti, Panchkula (Dec 2019)
4. Participation in Fruit Festival, Kurukshetra (July 2021 & June 2022)
5. Participation in Mango Festivals, Panchkula (2022, 2023, 2024)
6. Participation in Chandigarh Fair (Oct 2024)
7. Participation in Geeta Jayanti Mahotsav, Kurukshetra (Nov–Dec 2024)
8. First Prize – Gharaunda Fair (March 2025)

Core Mission
The company’s mission is twofold:
• To deliver pure, natural, high-quality honey to consumers.
• To ensure fair value for beekeepers, strengthening their economic condition.